Brian M. Wright
Interlaken, NJ, USA
Christian Brother’s Academy Class of 1992
Maryland Institute College of Art 1992-1996
Fine Arts Program
Corel Graphic Suite
Fine Art Mediums
pencil and charcoal drawings
pen and ink graphics
mixed media and spray paint
Owner, Killer B Combat Sports and Fitness Center: 1998 - Present
accounting, billing, sales, and marketing
designed all clothing, training gear, website, and social media platforms
Owner, Phitin: 2016 - to present
marketing strategy, design, and implementation
President, Pitti Bimi: 2016 - to April 2018
- staffing and structure
- marketing and outreach
- online development
- strategic planning and implementation
- in-store merchandising
Owner, Real Extreme Athletics: 2001 - 2009
specialty gym lifestyle brand
designed, manufactured, imported, marketed, and sold the brand
primarily sold the brand thru events and athletic clubs
Pitti Bimi: 2001-2015
Marketing Manager and Staff Recruiter
Pitti Bimi is a high end children’s retail clothing store carrying only the best brands available for children in the US; including but not exclusive to Armani, Hugo Boss, Chloe, Stella McCartney, Scotch & Soda….. Industry leader since 1986
Redesigned and oversaw the implementation of design for location overhaul in 2012. Completely remodeled selling floor and restructured how the store approached selling along with customer service.
Worked with European brands to build advertising campaign for co branded print campaigns.
Created social media platform that staff could promote business through Facebook, Twitter, and Instagram.
Recruited potential candidates for management and sales positions.
B&B Department Stores South: 2010-2015
VP in charge of Staffing, Marketing, Promotions, and Special Events
B&B is a NJ based departments store with 4 locations on the NJ Shore. Company sales average for last 5 years; 7.5 million.
Recruited and hired Senior Management positions
Re branded corporate logo and individual location branding
Expanded the company from 3 stores to 4, in 2015. Responsible for store design and fixtures. Oversaw construction and implementation of design.
Responsible for seasonal advertising campaigns, concepts, design, creation, and implementation across multiple platforms - in store, print, website, and social media
Designed and implemented custom clothing on a seasonal basis
Coordinated with vendors to create custom window displays and wraps plus in store marketing materials
Designed and implemented custom vendor advertising for B&B digital space
Responsible for store layouts and custom fixture design plus creation
Oversaw and created company management systems from the receipt of merchandise all the way thru to customer purchase
Freelance Graphic Design: 2001 - Present
social media strategies
in store promotional material
design and implementation of store windows and displays
create annual budgets and plans for in store promotions and sales
- created professional relationships with manufacturers of creative materials to implement project designs - shirts, hats, banners, signs, custom lighting, custom flooring, wrap desks, office spaces, custom clothing fixtures, and more...
Top Professional Accomplishment:
B&B Department Stores South, location completely destroyed by Hurricane Sandy.
Ocean City, NJ location; 12k sf, 14 day project - 150k budget
negotiated with landlord and insurance companies to navigate the financial responsibilities of all
Stripped down to bare block walls and concrete floors for professional Remediation
Redesigned location during remediation - 4 days time
Hired and managed crews to implement design
Implemented re-fixturing of departments and receipt of new merchandise
Created and implemented marketing campaign online and in print plus generated free buzz thru local and Philadelphia media contacts to support grand re-opening
Reopened 9 am Black Friday, over 100k in sales, 1st 3 days. Ensured survival of company and employment for its 100 plus employees
Took a tragic event and turned it into an opportunity to update the company's image thru redesigning space, re-branding online, and introduction of new lines that the new space was more able to accommodate than what existed pre-Sandy
Professional Combat Sports Athlete: 1993 - 2014
over 120 competitive bouts as a professional Kickboxer, Muay Thai, and MMA athlete
lived, trained and competed internationally for 7 years
Japan, Australia, Venezuela, Canada, Holland, Switzerland, France, England, Germany, Italy, Mexico, and Greece
Professional Combat Sports Coach: 1998 - Present
trainer of multiple state, regional, national, and world champions
trained athletes for UFC, Strikeforce, K-1, Glory, King of the Cage, Bellator, and many more...