So Gary V is crushing it with free content. Guys that are selling ebooks, online courses, and the secrets to getting rich quick are all being exposed by this guys free shit. The phone book was the bomb in 1998. You had to have an add in it to if you were a service business. They made millions off of your need. Now all these scammers riding the internet course craze are running the risk of being the next phone book due to a big mouth and really valuable free content.
Gary Vaynerchuk can do what he does because he has made 100’s of millions in his profitable business ventures and investments. He has fuck you money. So he can say fuck you and blow the e-info market up. Good for him. Now what do we do? If you are smart, you will subscribe to everything Gary has online and buy his books.
What is next? Or how do we maintain value in the info space? I actually don’t care what people want to do. I know what I am doing. I just built an online community and database for business consulting (www.phitin.com). I am not selling courses, I am selling community and guidance through the process. You can go deep into Gary V’s free stuff but you don’t get Gary. The key to my world is that my members get me. So if I want to retread something another person wrote or said, I can because I translate info for people to use tactically in their business.
I am not dropping a course online and walking away. I am hustling daily to maintain value. I am working on myself so I can be of the highest quality and I am working on my tech plus comm game to make sure my presentation matches the value. It is a value game we are playing. You want to survive everything and anything, be valuable. My database is a growing and evolving piece of knowledge that is worth a monthly fee. You can’t dump and run anymore.
Providing info, guidance, and training is what I do. If I ever come up with another gig that makes me fuck you money – I will give this stuff away for free. But I don’t make fuck you money and I have a family – so, I will be charging a fair rate for a great product until then.